100 years of coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that’s what we brought to the logo. The coffee, discreetly, replaces the “i” point. His Tunico is represented by the hat, inseparable companion. Following the concept of tradition, we look for a typography that represents all the tradition of the family, the artisanal method of coffee production.