1. WBP Award for the best beverage packaging, bottle and/or label design
gin leonardelli -
GOLD WORLD BEST PACKAGING
por
killeridea para
distilleria leonardelli en
italyFor the new label of Leonardelli's Navy Strength Gin, I wanted to create something worthy of the Distillery's signature. The copper-colored foil isn't just an aesthetic detail, but a tribute to the still where master distiller Enzo Leonardelli brings this extraordinary gin to life.The result is a label that speaks of passion, craftsmanship, and authenticity, reflecting the power and unique character of this Navy Strength Gin. A design that doesn't just adorn the bottle, but transforms it into a piece of history worthy of preservation.
bitter leonardelli -
WORLD BEST PACKAGING Selection
por
killeridea para
distilleria Leonardelli en
italyA clear direction was chosen for the Bitter Leonardelli label.Essential, yet strongly identifying.Three signs, three symbols, three perceptions.Top: the botanical and floral reference.Center: the spice, the character, the impact.Bottom: the citrus, the freshness, the living matter.The aim was not to describe, but to evoke.Not to list ingredients, but to convey sensations.The form has become a language.
Limoncello Bono -
WORLD BEST PACKAGING Selection
Limoncello Bono es una celebración de la herencia familiar, plasmada en un packaging que transmite honestidad y atención al detalle. La textura rugosa de la etiqueta recuerda a la piel del limón, mientras que el barniz UV aporta profundidad y elegancia sin excesos. La botella transparente, de silueta equilibrada y líneas limpias, otorga protagonismo al color del producto y deja que hable por sí solo. Un estuche rígido y texturizado lo envuelve todo: pensado para proteger, regalar y conservar. La identidad visual, desarrollada por el mismo equipo, refleja una estética artesanal y atemporal. Más que un envase, es una invitación a conectar con la historia detrás de cada gota.
Morokanella -
WORLD BEST PACKAGING Selection
Makarounas Winery presents its latest limited release—an exceptional expression of the rare indigenous Cypriot variety, Morokanella, blending innovation and tradition. This unique batch has been fermented and aged entirely in a Concrete Egg, allowing for a slow, natural micro-oxygenation process that enhances the grape’s purity, texture, and aromatic complexity.The packaging is a tribute to the vessel – egg, that formed this special wine. The bottle is wrapped in a textured, gradient coating that mimics the surface of concrete, gradually fading just before the neck to reveal the natural cork, hinting at both the raw and refined nature of what lies inside.Available in limited quantities, this bottling marks a milestone in the ongoing revival of Cyprus’s vinous heritage.
Ancestral Skulls -
WORLD BEST PACKAGING Selection
Ancestral Skulls is Cervecería Genial’s craft beer line that merges contemporary design with Mexico’s cultural roots. Each beer (IPA, NEIPA, Stout, Sour, and Pale Ale) draws inspiration from a pre-Columbian civilization —Huichol, Maya, Otomí, Aztec, and Mixtec— represented through original skull illustrations by award-winning designer Diego Arévalo. Every can integrates patterns, symbols, colors, and custom typography in native languages, blending flavor, identity, and graphic art. Printed on shrink-sleeve labels, the designs balance modernity and tradition, celebrating Mexican heritage with a visual language filled with mysticism, strength, and artisanal character that connects past and present in every sip.
Chilanga mi Amor -
WORLD BEST PACKAGING Selection
Chilanga Mi Amor is a special-edition craft beer by Cervecería Genial created to support a movement of Mexican brewers promoting and protecting the value of independent beer. The design is a vibrant tribute to Mexico City’s unique cultural identity, celebrating its energy, humor, and resilience. Through bold graphics, urban textures, and playful references to everyday chilango life, the can becomes both a cultural artifact and a statement of pride. Its visual language draws from street art, traditional patterns, and iconic local symbols, evoking the city’s rhythm and diversity. More than packaging, Chilanga Mi Amor is a declaration of love to Mexico City and to the craft brewing community, uniting design, culture, and advocacy in every sip.
Oliver's Taranga - The Hunt for Mrs Oliv -
WORLD BEST PACKAGING Selection
Byerlee Design was engaged to create a brand and packaging experience for one of Oliver’s Taranga’s most meaningful and meticulously crafted releases to date. Aged on lees for over nine years and recently disgorged, this premium Méthode Traditionnelle Sparkling Fiano is a rare expression of patience, precision and personal legacy.Our creative direction was shaped by the sentimental story behind this McLaren Vale wine. This release honours Marjorie Oliver (née Hunt), the late grandmother of winemaker Corrina Wright and an influential figure in her life. The Hunt for Mrs Oliver is both a nod to her maiden name and a poetic reference to the peaceful intrigue of sensing her presence in daily life — in the gardens she once nurtured, among the birds, and throughout the vines. It’s as though li
DAGA Tequila Reposado -
WORLD BEST PACKAGING Selection
Tequila Daga Reposado redefine la relación entre producto, empaque e identidad cultural. Inspirado en las tradiciones de Jalisco, rinde homenaje a la hoja del agave—llamada “espada”—que corta la tierra para revelar la esencia del tequila.El diseño fusiona autenticidad rústica con elegancia contemporánea. La etiqueta, con bordes irregulares que evocan la forma del agave, envuelve la botella como una hoja cortando el espacio. La paleta en azul verdoso recuerda los campos de agave, mientras las texturas sutiles aportan una experiencia táctil.El nombre Daga simboliza precisión, fuerza y herencia. La “G” en forma de daga refuerza el concepto, grabada en dorado bruñido. Los acentos metálicos, usados con mesura, elevan la estética sin perder el alma artesanal.
Papaverosso wine -
WORLD BEST PACKAGING Selection
Primofiore is a family-run company active for three generations: the first pioneered professional flower production in Italy, the second focused on citrus fruits from Calabria and Sicily, the third develops high-quality derivative products for selected customers. Papaverosso wine opens a line dedicated to family traditions.
The label features a round, floral needle lace doily. The lace recalls craftsmanship, while the flowers honor the company’s origins, and the "papavero" (poppy) evokes organic fields as it is the spontaneous flower of Southern Italy.
Printed on elegant greaseproof paper, the illustration is dry-embossed and enhanced with Lumafin, adding iridescent brightness to the refined white-on-white design.
Reykjavik Icelandic Whisky -
WORLD BEST PACKAGING Selection
The concept of Reykjavik Whisky centers on the uniqueness of Iceland—a land where nature is both extreme and harmonious. This vision is reflected in every detail, from lava-stone filtration during production to the label’s natural paper texture enhanced with a copper hot stamp depicting a volcanic eruption linked to Reykjavik. Most strikingly, the molten-lava effect on the bottle symbolizes the brand’s deep connection to its origin and idea.
Green Baboon Tastes -
WORLD BEST PACKAGING Selection
A series of flavorful additions to the original Green Baboon Gin, enhancing its taste without altering its core ingredients. The Green Baboon flavors were a long-awaited project that I had the pleasure of bringing to life together with UNIQA Creative engineering. Each bottle’s dynamic fruit visuals highlight the playful and untamed spirit of the main character, making the collection both bold and memorable.
Old Skull Bike Beer -
WORLD BEST PACKAGING Selection
A beer crafted for old-school riders who find beauty in life on the open road. The concept features a central character embodying the brand’s spirit—Old & Skull, (with a subtle twist in naming). Each beer variety introduces unique accessories to the character, such as a hat or bandana, ensuring every style remains distinct while still true to the brand’s identity.
Kohi - Cold Brew Branding -
WORLD BEST PACKAGING Selection
Kohi コヒ is a Japanese-inspired slow coffee brand offering cold brew with a modern, minimal identity. The goal was to build a calm yet bold brand that reflects refined rituals of coffee drinking while keeping a contemporary, urban edge.The brand identity balances Japanese simplicity with modern coffee culture — clean typography, minimal labels, and structured packaging reflect a sense of order and craft. The square bottles and bold wordmark give Kohi a distinctive shelf presence, while subtle Japanese characters nod to its inspiration.
SUPRA -
WORLD BEST PACKAGING Selection
Mezcal de nicho elaborado con 100% agave Montana silvestre, que madura entre 10 y 20 años a 3.000 m en el Cerro del Morro (Nuevo León). Crece entre pinos y en zonas de difícil acceso, lo que hace de esta edición limitada una pieza rara, valorada por conocedores; presenta matices ahumados y notas silvestres. El diseño se inspira en el contexto y en Mayáhuel, diosa del agave. “Supra” (“arriba”, en latín) evoca elevación espiritual. La etiqueta remite al Cerro, el tapón al pecho de Mayáhuel; el lacre natural se mezcla con tierra local y la escalera tridimensional simboliza el esfuerzo y guía al consumidor de lo terrenal a lo divino. Botella de vidrio reciclado, producción tradicional y responsable. Un objeto que comunica simbolismo, emoción y cultura: oda al esfuerzo y su recompensa.
Do Man -
WORLD BEST PACKAGING Selection
The Do Man wine label takes its name from due mani (two hands) in the Trentino dialect, symbolizing the friendship and collaboration of two friends.The graphic design features two intertwined faces, inspired by the figure-ground principle of Gestalt, which complement each other to represent unity. Part of the head is die-cut, revealing the glass of the bottle, which thus becomes an integral part of the narrative.The label is made by overlapping two different papers, creating a textured effect that invites you to touch it as well as observe it. Do Man is not just a wine, but an experience that tells a story of friendship, creativity, and shared passion.
Licor de Agave -
WORLD BEST PACKAGING Selection
Diseño de empaque para una comunidad de pequeños productores indígenas de una comunidad de Guanajuato.Los mezcales y licores son de los productos más castigados de la industria de los alimentos y bebidas, y los pequeños productores rurales son los mas castigados ya que sus producciones son comprados por empresas más grandes.La iniciativa nace de un colectivo indígena del sur de México llamado RURALIA-DIRECTO DEL PRODUCTOR para poder tener una marca propia que pueda competir con calidad y precio en mercados que pudieran ser inalcanzables para ellosEl empaque es un buen diseño que cumple con el objetivo planteado e innovador en terminos de percepción, se crearon los gráficos utilizando una ilustración artística y acabados premium ya que compiten con marcas globales con calidad y precio.
Pasini Zero -
WORLD BEST PACKAGING Selection
A label and two layers. A historic parchment that plays with sensory layers. From the bas-relief on the main paper to the silkscreen varnish on the bottle layer. A central zero that immediately communicates the type of wine.
Frutto del Garda -
WORLD BEST PACKAGING Selection
Three different elements come together to create a sensory experience. The foundation is laid with a transparent polypropylene paper, offering a clear window into the product itself. This base is topped with Cotton Touch paper, adding a touch of softness and a vibrant blue tone. Finally, the pièce de résistance: an embroidered portrait of the brand's owner. As a guarantee of quality, bitters were historically characterized by the founder's signature on the label, and in this concept, the founder's portrait is added to the label to add a modern twist.
amaro leonardelli -
WORLD BEST PACKAGING Selection
por
killeridea para
distilleria leonardelli en
italySimplicity and minimal typography on cotton paper. Respect for tradition with a modern twist.
liquori delaurenti -
WORLD BEST PACKAGING Selection
por
killeridea para
distilleria delaurenti en
italyI chose authentic wrapping paper, rough and honest, reminiscent of the workshops of 1948, the year Distilleria Delaurenti was founded.It's a small visual and material tribute to that world of simplicity and authentic craftsmanship.The font is inspired by the typewriter: a contrasting, colorful band, bold, contemporary.Because tradition also deserves a lively, contemporary, and courageous perspective.
Saltarius -
WORLD BEST PACKAGING Selection
For this project, I transformed the bottle itself into an integral part of the design and narrative. I exploited the green color of the glass to create stylized rows of vines, represented by parallel lines. Light, filtering through the laser cuts in the cotton paper, reveals this design, completing a label that blends harmoniously with the bottle.
Astrowine -
WORLD BEST PACKAGING Selection
Astrowine, para Bodega de las Estrellas, donde las ilustraciones y los dorados toman protagonismo para dar vida a los vinos del zodiaco.Siempre es un honor —y un bonito reto— dar forma a este tipo de proyectos que unen creatividad, simbolismo y una puesta en escena tan especial.
Yuntero -
WORLD BEST PACKAGING Selection
En Lucha Estudio, siempre hemos creído que el diseño de etiquetas no se trata solo de estética, sino de cómo un producto puede contar su historia desde el primer vistazo. Por eso, cuando Bodegas Yuntero, ubicada en Manzanares, nos encargó el rediseño de su vino insignia con Denominación de Origen La Mancha, sabíamos que teníamos que crear algo que capturara realmente la esencia y el prestigio de la bodega.
António Braga -
WORLD BEST PACKAGING Selection
António Braga, an acclaimed winemaker, launched his own label to share original stories through wine. We built a brand not of familiar tales, but of António’s own authorship. Inspired by the title page of a book—a place where authorship is declared before the story begins—we developed a two-layer packaging system. A silk paper wrap acts as the title page, with bold typography and António’s name as the author. Removing it reveals the “first page” label, telling each wine’s unique story. Editorial details, like a publisher-style seal and phrases such as “Edited in 2022,” reinforce the literary concept, creating a refined, author-driven wine brand.
Ouzo Souvenir -
WORLD BEST PACKAGING Selection
Souvenir is an artisanal ouzo bottled in a matte-white ceramic vessel designed for a second life as a vase, oil cruet, or keepsake. Its wrap-around illustration reimagines Greek folk embroidery in pixel-stitch vectors, weaving deep Aegean blue, terracotta red, and sunlit yellow into a flowing island narrative. A Cycladic idol stands beside a chapel with a glowing ruby door, while swallows, boats, amphorae, olive trees, and Doric columns unfold across the surface, rewarding each turn of the bottle. Finished with a driftwood-like raw wood stopper, Souvenir transforms a classic spirit into a lasting postcard of endless Aegean afternoons.
Mastic tears Bergamot -
WORLD BEST PACKAGING Selection
The label was designed entirely from scratch, maintaining the logic of decorative motifs from the Mastichohoria of southern Chios. Maintaining the essential elements of the decorative architecture (Chios Pyrgi), we saw the bottle as a space for stamping the special identity that accompanies the product and its origin. The motif around the bottle, inspired by the rosettes of the sgraffito (local name: Xistà) of this traditional decorative style, also incorporates a core element that reflects the essence of the product itself—the bergamot fruit—expressed not only in form but also through the luminous golden-orange color that envelops the bottle, echoing the fruit’s vibrant skin and zestful character.
Gin Philosophy -
WORLD BEST PACKAGING Selection
Combining the ancient Greek column with a contemporary perspective reveals a remarkable notion of coexistence between the past and the present, embodying a spirit inspired by Greek philosophy. This harmonious interaction evokes an emotional connection to the traditions, highlighting the intriguing philosophy embedded in the design of this alcoholic beverage.
Seres del Alba -
WORLD BEST PACKAGING Selection
por
keemis para
Jardín Oculto en
BoliviaDiseño de Etiqueta.
Seres del Alba es un vino que nace del respeto por lo ancestral y como fruto de una colaboración entre dos amigos y winemakers: María José, de Jardín Oculto (Bolivia), y Pepe Moquillaza (Perú). Dos países que comparten historia, cultura y, en su frontera, el Lago Titicaca.
Este es un vino natural de uvas criollas (vischoqueña e imporeña) y criado en tinajas de barro. Su nombre se inspira en los Urus, conocidos como los Seres del Alba, un pueblo originario que habita en el Titicaca y navega sus aguas en balsas de totora.
La etiqueta retrata a Majo y Pepe navegando juntos en el Lago Titicaca, llevando consigo una de las tinajas.
“Las fronteras separan, pero el vino une.”
Montecaño – Edición Limitada -
WORLD BEST PACKAGING Selection
Montecaño es un vino tinto de la Rioja Alavesa, de edición limitada, lo que refleja la exclusividad del producto. Cada botella está numerada y cerrada con un sello de cera aplicado a mano, reforzando su carácter artesanal. El vino envejece en foudres de madera, reflejado en la etiqueta de papel de madera con un papel texturizado premium. El diseño incluye relieves en seco, serigrafía barnizada y estampación en oro, creando un juego de texturas y brillos solo perceptible al sostener la botella. Una ilustración de la Sierra de Cantabria corona la etiqueta, fusionando innovación, artesanía e historia en un objeto de colección.
2. WBP Award for Best Food Packaging
Fausto Sea Artisans -
GOLD WORLD BEST PACKAGING
Fausto Sea Artisans, a premium canned seafood brand, reflects a deep respect for fish, their environment, and artisanal traditions. We designed packaging that elevates the fish itself, embossed in white like a sculpture in motion, shifting focus from brand name to product. A simple, refined typographic system with bold and italic highlights draws attention to craftsmanship and quality. Printed in eco-friendly one color palette on uncoated paper, the minimalist design balances elegance with responsibility. Brand communication mirrors this simplicity, pairing clean typography with striking seascapes to embody Fausto’s ethos: celebrating the art of the sea.
SIEGA - Ibéricos Rupestres -
WORLD BEST PACKAGING Selection
por
Laura Ramos para
Yacimiento Siega Verde en
Salamanca, EspañaSIEGA es una gama de ibéricos que representa los grabados rupestres del Yacimiento Arqueológico Siega Verde, uno de los hallazgos más importantes del arte paleolítico en Villar de la Yegua (Salamanca). La gama está compuesta por: jamón y lomo en lonchas, media caña de chorizo y salchichón, y un estuche de agrupación. La piedra con el grabado rupestre se representa con técnicas sobre el papel (alto relieve, stamping y troquelado) y piezas como tiradores con forma orgánica. Además, se utilizan las figuras de los animales del yacimiento como identificación de cada referencia: ciervos, toros, caballos y cabras. El diseño refinado contrasta con el primitivo grabado rupestre, generando así una gama gourmet que invita a degustar los ibéricos y descubrir los grabados rupestres. LINK VÍDEO.
La Picona – Edición Especial 75 cl -
WORLD BEST PACKAGING Selection
La Picona 75 cl, salsa brava madrileña con imagen divertida y sabor adictivo, responde a la demanda de botellas más grandes. Creamos esta edición especial, un formato impactante, con tres variedades: A Lot of Hot, Mild but Wild y Nicey Spicy. Las etiquetas y tubos, impresos en papel plateado con reserva blanca, generan un efecto dorado brillante en el logo. El gran formato refuerza la presencia de marca y mantiene su espíritu pop. El personaje central cambia su expresión según el picante, comunicando visualmente la intensidad. Lanzadas en Reino Unido, las botellas se agotaron rápido, confirmando su atractivo y alcance internacional.
Packaging & branding for olive oil -
WORLD BEST PACKAGING Selection
This project showcases a Moroccan olive oil produced in the foothills of the Atlas Mountains, crafted for the Gulf market. We created a unique packaging concept featuring an arch-shaped bottle inspired by the architectural heritage of Morocco and the Gulf, symbolizing tradition and elegance. The label embraces surrealism, depicting a playful bird nesting on olives, introducing a memorable and engaging brand character. The name Oliwi, inspired by the bird, conveys softness and originality. The design also combines a handwritten logo with olive-themed typography and a simple sans-serif typeface, creating a cohesive and contemporary identity. The rotating cap offers two pouring options for convenience and controlled use.
Kohi - Cold Brew Branding -
WORLD BEST PACKAGING Selection
Kohi コヒ is a Japanese-inspired slow coffee brand offering cold brew with a modern, minimal identity. The goal was to build a calm yet bold brand that reflects refined rituals of coffee drinking while keeping a contemporary, urban edge.The brand identity balances Japanese simplicity with modern coffee culture — clean typography, minimal labels, and structured packaging reflect a sense of order and craft. The square bottles and bold wordmark give Kohi a distinctive shelf presence, while subtle Japanese characters nod to its inspiration.
GAINS! -
WORLD BEST PACKAGING Selection
GAINS! is a brand of high-quality protein ice cream originating from the USA. Using best ingredients to create truly exciting flavors is the main concept. Now playing sports has become even more enjoyable. Our job was to create logo and packaging design. The logo contains the idea of development and sports. An illustration was chosen as the main graphical element for packaging. The circle depicts different characters visiting gym or going for a run in the morning. So every customer can recognize himself or his friend here. Bright and rich colors for each of various flavours attract attention and immediately stand out from competitors.
Gatos Coffee -
WORLD BEST PACKAGING Selection
Gatos is a packaging concept for richly flavored, premium coffee beans cultivated on a small sun-kissed hillside farm near São Paulo. This exceptional region, renowned for its fertile soil, imparts a distinctive depth of character to every bean, making each cup a rare indulgence. The brand’s visual identity is inspired by the gentle elegance of a purring cat—an emblem of trust, warmth, and comfort. This emotional resonance is expressed through the Gatos logo, blending playful sophistication with subtle whimsy. The exotic personality of the brand is elevated by refined color compositions and a carefully crafted visual language that conveys both delight and distinction, capturing the essence of a truly exclusive coffee experience.
3. WBP Award for the best set of packaging for food, beverages, cosmetics or other products
Body Whip Product Design + Packaging -
GOLD WORLD BEST PACKAGING
Sundae BodyMelbourne, AustraliaBody Whip Product Design + Packaging DesignFollowing on from the success of their Foaming Body Wash, Sundae commissioned Jo Cutri Studio to conceptualise and create the product & packaging design for their new Body Whip moisturiser range.Sundae Body lives true to its name. Like their previous products, Sundae wanted a design that evoked all the smooth, curvy and mouthwatering things we all love about ice cream and products that look and smell as delicious as they feel on the skin. Now after over 12 months in development from first pencil sketch to finished art, Sundae Body Whip is now in stores.Available in Very Berry, Just Peachy, Perky Plum and Watermelon Whirl. Available at Sainsbury’s UK, ASOS, Urban Outfitters, Priceline, Coles & Woolworths
Serenita -
WORLD BEST PACKAGING Selection
por
LOOTSCHE para
concept for a cosmetic brandSerenita is concept for a cosmetic brand. The line begins with 2 types of cream: night and day. Serenita is an italian word meaning serenity and tranquility. The main symbol of the brand is a jumping rabbit. The package design refers to medieval art and decoration of ancient books containing beauty recipes.
You Are Not An Astronaut -
WORLD BEST PACKAGING Selection
por
PARADY para
Yanaa en
France / EuropeYanaa is redefining sports nutrition with 100% natural savoury purées, crafted for athletes who want to fuel up the right way. No ultra-processed bars or artificial boosters, just real food made from organic and local ingredients. To embody this vision, we created a bold visual identity inspired by the name itself: Yanaa, short for You Are Not An Astronaut. The astronaut becomes a central figure, symbolizing exploration and endurance, while clean design codes convey quality and naturalness. Mixed-media illustrations add playfulness and freshness, bridging fun with serious performance. The logotype’s custom Y features a dot symbolizing planet Earth — a subtle nod to Yanaa’s responsible values and to its cosmic, offbeat storytelling.
Osario Brewing Can Line -
WORLD BEST PACKAGING Selection
The design project for Osario Brewing focused on creating a line of five craft beer cans with unique identities, united by a central graphic concept: the human skull as a symbol of ritual, mysticism, and timelessness. Each beer style was expressed through detailed skull illustrations with distinct traits, atmospheres, and dramatic textures, light, and shadow to convey personality and impact. Typography played a key role, with custom logotypes blending Gothic, medieval, and modern influences to reinforce the artisanal identity and match the illustrations’ strength. Supporting visuals were crafted for consistency and brand experience. AI supported the process by generating references and variations, enriching the concept stage without replacing the designer. The result: packaging that tells
Ancestral Skulls -
WORLD BEST PACKAGING Selection
Ancestral Skulls is Cervecería Genial’s craft beer line that merges contemporary design with Mexico’s cultural roots. Each beer (IPA, NEIPA, Stout, Sour, and Pale Ale) draws inspiration from a pre-Columbian civilization —Huichol, Maya, Otomí, Aztec, and Mixtec— represented through original skull illustrations by award-winning designer Diego Arévalo. Every can integrates patterns, symbols, colors, and custom typography in native languages, blending flavor, identity, and graphic art. Printed on shrink-sleeve labels, the designs balance modernity and tradition, celebrating Mexican heritage with a visual language filled with mysticism, strength, and artisanal character that connects past and present in every sip.
Heaven and Hell Brewing line -
WORLD BEST PACKAGING Selection
Heaven and Hell is a limited-edition beer series by Cervecería Genial that merges storytelling, Mexican folklore, and visual satire. Across five styles, each can introduces an original character embodying the struggle between good and evil, from sharp political caricatures to everyday deities. Designed with 360° digital shrink-sleeve printing, the labels feature intricate illustrations inspired by papel picado, Otomí embroidery, and religious iconography. Vivid colors, layered textures, and symbolic details create striking narratives that honor Mexico’s cultural heritage. The result is a collection of collectible cans that transcend packaging, serving as altars of identity, irony, and tradition—bringing art, history, and craft beer together in one bold vision.
Albur brewing line -
WORLD BEST PACKAGING Selection
Albur is a four-can craft beer line by Cervecería Genial that playfully reimagines Mexican wordplay through design. Inspired by the double meanings of the traditional albur, the series combines humor with heritage, featuring herbal adjuncts like native plants and spices that enrich both flavor and story. The visual identity embraces a clean, minimal style with bold typography referencing Mexico 70, an iconic moment in design history. Each can integrates cultural icons such as luchadores, alongside vibrant colors and symbolic patterns that reflect Mexican identity with freshness and wit. Printed on shrink-sleeve labels, Albur celebrates the intersection of language, tradition, and design—transforming packaging into a clever and collectible tribute to Mexico’s playful spirit.
MAGS Skin -
WORLD BEST PACKAGING Selection
A refined, minimalist brand identity and packaging system was created for MAGS Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom-inspired logo represents magnesium’s elemental power. The packaging features a dual-layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients.
Mi Dulce -
WORLD BEST PACKAGING Selection
For Mi Dulce, we crafted a brand identity inspired by the perfect pairing of coffee and croissants. Our design captures this duo’s warmth and indulgence through a sophisticated yet playful style.A warm color palette, drawn from golden pastries and rich coffee, combines with clean typography. Whimsical illustrated cats on the packaging add a unique and joyful personality.The result is a cohesive experience transforming the first glance and sip into a sweet, lighthearted moment of happiness.
Isidro y Almudena -
WORLD BEST PACKAGING Selection
Familia de botijos sostenibles, compactos y portátiles nacidos de la sinergia entre estética, función y ecología. El resultado es un conjunto de envases con un identitario valor escultórico conectados emocionalmente con la iconografía de Madrid a través de su patrón y patrona: San Isidro y Nuestra Señora de la Almudena. Su producción artesanal reduce el impacto ambiental con la colada de barbotina, el esmaltado por inmersión, la monococción y el comercio de proximidad. El asa de madera de madroño, árbol presente en el blasón de la Villa, se convierte en la corona del objeto, en donde el azul proviene del escudo de la ciudad y el carmesí de la bandera municipal. El barro blanco se asocia al alma pura y aporta distinción en la alfarería del agua, trufada del típico marrón.
JaTak Assortment -
WORLD BEST PACKAGING Selection
JaTak is a food supplier that brings high-quality, flavorful products to the table. With a focus on bold flavors and premium ingredients, they offer everything from juicy pork ribs to crispy rosti.
When we got JaTak’s materials, we had a good foundation to build on: clear product info, a strong brand direction, and references from their competitors. But we saw an opportunity to take things further. The market was full of outdated packaging that didn’t capture the energy of a fresh, quality product. So we set out to create something modern, bold, and unmistakable.
We went bold. Strong typography, a dark and moody color scheme, and packaging that put the product front and center.
World Beer Series -
WORLD BEST PACKAGING Selection
World Beer Series is a craft beer collection that celebrates iconic styles from around the globe. Each can represents a country through its most emblematic beer: Mexican Lager, English Porter, Belgian Dubbel, German Münchner Helles, Irish Stout, and Czech Pilsner. The packaging design combines modern aesthetics with cultural storytelling, using art toy-inspired characters dressed in traditional elements to bring each style to life. More than beer, it’s a visual journey that invites consumers to travel the world one sip at a time.
NACIÓN CAFÉ® /// Café de México -
WORLD BEST PACKAGING Selection
Nación Café es una marca mexicana dedicada a crear colecciones especiales con los mejores cafés de diferentes regiones de México, convirtiéndolas en estuches de regalo disponibles en aeropuertos. Diseñamos un conjunto de letras mayúsculas que reflejan la esencia mexicana contemporánea, junto con un símbolo que honra a cada mano involucrada la cosecha y un estandarte, que refuerza el sentido de una nación. Y una colección de empaques ilustrados que muestran la riqueza de cada región mediante aves, flores y frutas locales.
V derevne -
WORLD BEST PACKAGING Selection
We developed a product line concept for a family dairy farm providing high quality milk products. V derevne in Russian means in the village. Graphically wise we wanted to convey childish feeling of dreaminess and lightness. The weightless strokes are like fresh air, the images are like clouds running across the blue sky.
Take a break -
WORLD BEST PACKAGING Selection
Take a break is a small brand with a slogan: baking as an art. Therefore, the main idea is actually a wordplay: marble cake - marble sculptures. We have designed bright, juicy packaging with a minimum of colors and lively graphics.
Pasini Zero -
WORLD BEST PACKAGING Selection
A label and two layers. A historic parchment that plays with sensory layers. From the bas-relief on the main paper to the silkscreen varnish on the bottle layer. A central zero that immediately communicates the type of wine.
António Braga -
WORLD BEST PACKAGING Selection
António Braga, an acclaimed winemaker, launched his own label to share original stories through wine. We built a brand not of familiar tales, but of António’s own authorship. Inspired by the title page of a book—a place where authorship is declared before the story begins—we developed a two-layer packaging system. A silk paper wrap acts as the title page, with bold typography and António’s name as the author. Removing it reveals the “first page” label, telling each wine’s unique story. Editorial details, like a publisher-style seal and phrases such as “Edited in 2022,” reinforce the literary concept, creating a refined, author-driven wine brand.
Asri Foods Fruit Delights -
WORLD BEST PACKAGING Selection
ASRI FOODS is a young and aspiring Istanbul-based company focused on food products. The company is up against countless established giants and small-timers in its field and is poised to do things differently. One of the key things that they do is to redefine the traditional Turkish delight, propelling it into contemporary relevance while honoring its rich legacy. With an array of novel, unexpected flavors like Pineapple, Green Apple, Strawberry, and Tangerine, the aim was to refashion a treat often relegated to older generations into a vibrant, relevant choice for today’s consumer.
Caravana Peri Peri Artists -
WORLD BEST PACKAGING Selection
After the creation of the brand identity in 2020, we were asked to refresh the visual identity of CARAVANA Peri Peri Chicken Restaurants in Paris, France. The goal was to create a more travel, taste and fun, international and flavorful visual identity that will capture the ethnic vibes of – now- 4 restaurants.The founders of the CARAVANA brand and concept are also four in number. Passionate about cooking, art, and interior design, and inveterate and insatiable travelers, they have traveled the world in search of new culinary and sensory experiences. CARAVANA is none other than the happy child of this marriage of scents, tastes, colors, cultures, and know-how that they have had the chance to discover during their many travels.
Sokos Single Variety Wine Family -
WORLD BEST PACKAGING Selection
Sokos is an established winery from Greece, with a deep-rooted history and commitment to quality. In an effort to rejuvenate its brand image and appeal to contemporary wine enthusiasts, Sokos wished to revamp its well-established single-variety wine series: Moschofilero, Savatiano, Malagousia, Assyrtiko, and Sauvignon Blanc. Our design language is crafted to be visually striking, culturally resonant and shelf-dominant. The central motif on each label is always based on the abstract shape of a bird, defined by a different combination of shapes and colors every time. The use of a clean, minimalist design with bold, abstract motifs ensures that each bottle stands out on the shelf while maintaining a sense of elegance and sophistication.
Tropia Infused Soda -
WORLD BEST PACKAGING Selection
Brand ConceptTropia is an exhilarating, fruit-infused soda that transports you to a tropical paradise with every sip. Designed to capture the vibrant essence of various tropical fruits, Tropia is more than just a drink—it’s a refreshing escape into nature’s most flavorful destinations. The name “Tropia” evokes the spirit of the tropics, where lush greenery, exotic fruits, and relaxation meet.“naturally flavoured soda that takes you places.”Brand LogoThe Tropia logo is based on initial letter T and features a playful, stylized palm tree, a universal symbol of the tropics and relaxation. The clever twist is that the palm tree changes color based on the flavor variant, immediately distinguishing each flavor while reinforcing the brand’s connection to the fruit and its tropical origins.
Packaging design for HIDDO -
WORLD BEST PACKAGING Selection
This project centers on HIDDO, a children’s bathing line including shampoo, shower gel, and bath foam. Designed for parents who purchase and kids who use it, HIDDO makes bath time joyful for both. The brand balances parents’ desire for simplicity with kids’ love for bright colors and surprises. We developed full brand identity, naming, logo, color palette, typography, and packaging that integrates into bathrooms while offering a magical experience. Packaging is neutral when dry but reveals colorful patterns when wet, delighting children. The name HIDDO, from “kiddo” and “hide,” reflects this hidden playful layer. The logo uses a soft, bubbly typeface, supported by clean sans-serif fonts and bright accent colors, creating a cohesive identity for parents and kids alike.
4. WBP Award for the best Pharmacy and/or Parapharmacy packaging
Packaging design for CBD oil -
GOLD WORLD BEST PACKAGING
CBD Oil is a new product of LAGOM PHARMATECH, based in Europe. It helps with insomnia, reduces anxiety, and relieves pain. Our main task was to create a packaging design and communicate safety and trustworthiness, without deterring users due to the product’s cannabis origins.We used a doctor’s prescription as a metaphor and applied it to the visual design of the package instead of using cannabis images like other CBD oil packages, which often repel customers. The Northwell font replicates handwriting and resembles a doctor’s prescription. Meanwhile, the Mukta Mahee font balances Northwell with its strict, simple forms. Сolors reflect the intensity level of the product, creating a balance between classic pharmacy products and modern design.
MAGS Skin -
WORLD BEST PACKAGING Selection
A refined, minimalist brand identity and packaging system was created for MAGS Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom-inspired logo represents magnesium’s elemental power. The packaging features a dual-layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients.
5. WBP Award for the best packaging for beauty and perfume products
ECLIPSE -
GOLD WORLD BEST PACKAGING
Día y noche, sol y luna. El pack de Sephora de protección solar y aftersun, se inspira en el eclipse, un fenómeno mágico llevado a esta edición especial premium. El sol para el protector y la luna para el aftersun. La rutina perfecta para que tu rostro eclipse. El volumen se ha diseñado a medida. Los packagings primarios están fabricados en PLA, material ideal para contener y proteger la crema, además de contribuir positivamente con el medioambiente. El pack secundario es de cartón, protegido por un acetato transparente. Ha sido prototipado a mano, garantizando su funcionalidad y que el consumidor aprecie ese eclipse cuando está expuesto en un lineal. El brief requería diseñar para personas jóvenes de cualquier género y transmitir calidad, libertad, modernidad, globalidad y emoción.
Packaging & branding for DUET -
WORLD BEST PACKAGING Selection
DUET is an innovative hair care line with three series for normal, dry, and oily scalp types. Targeting dynamic professionals with busy lifestyles, the brand emphasizes innovation, comfort, and energy. The minimalist design focuses on form, colors, and fonts. The unique bottle features two sections for shampoo and conditioner. The main idea: everything you need in one bottle, compact and easy to carry.Smooth edges symbolize easy integration into daily life, and soft-touch material creates a pleasant interaction. The elongated logo mirrors the bottle shape, with the letter E representing the dual sections. Vibrant colors and clean, sans-serif typography reflect energy, simplicity, and modernity.
Packaging design for HerbHue -
WORLD BEST PACKAGING Selection
HERBHUE is a cosmetics brand made with 100% natural ingredients, focused on skin hydration. The premium packaging design conveys the products’ high quality and effectiveness, appealing to an audience that values both aesthetics and performance.The caps symbolize mossy stones, evoking a sense of returning to nature and reminding of the natural ingredients in our products. Moss thrives in moisture, retaining it in the soil, slowing evaporation, and helping prevent drought — a reference to the product’s beneficial properties. The line gently cleanses and moisturizes facial skin.The box packaging is elegant and eco-friendly, made from high-quality sustainable materials with a subtle tactile texture that reflects the brand’s natural essence. Its white color evokes purity and simplicity.
NOVELLUM SKIN -
WORLD BEST PACKAGING Selection
Logo and Packaging Design for Novellum Skin, a new-generation skincare brand.Powered by advanced dermatological peptides, Novellum Skin represents a new era of high-performance skincare. Each product is a thoughtfully designed step in a daily ritual of skin recovery and renewal.We blend a minimalist, medical-inspired aesthetic with clean, active formulas - free from harmful additives and unnecessary fillers. Every element, from formula to packaging, reflects our commitment to precision, purity, and effectiveness.Where science meets refinement. Where every detail matters.DESIGN: KSENIIA SELEZNEVAART-DIRECTION: ALICE MACAROVA (amstudio.space)The project features the TT Slabs typeface, generously provided by TypeType
Serenita -
WORLD BEST PACKAGING Selection
por
LOOTSCHE para
concept for a cosmetic brandSerenita is concept for a cosmetic brand. The line begins with 2 types of cream: night and day. Serenita is an italian word meaning serenity and tranquility. The main symbol of the brand is a jumping rabbit. The package design refers to medieval art and decoration of ancient books containing beauty recipes.
Body Whip Product Design + Packaging -
WORLD BEST PACKAGING Selection
Sundae BodyMelbourne, AustraliaBody Whip Product Design + Packaging DesignFollowing on from the success of their Foaming Body Wash, Sundae commissioned Jo Cutri Studio to conceptualise and create the product & packaging design for their new Body Whip moisturiser range.Sundae Body lives true to its name. Like their previous products, Sundae wanted a design that evoked all the smooth, curvy and mouthwatering things we all love about ice cream and products that look and smell as delicious as they feel on the skin. Now after over 12 months in development from first pencil sketch to finished art, Sundae Body Whip is now in stores.Available in Very Berry, Just Peachy, Perky Plum and Watermelon Whirl. Available at Sainsbury’s UK, ASOS, Urban Outfitters, Priceline, Coles & Woolworths
6. WBP Award for the best packaging for a household product (tools, furniture, appliances...)
7. WBP Award for best commercial bag
8. WBP Award for best Experience (unboxing, reuse, etc.)
ESTO ES VID (A) -
GOLD WORLD BEST PACKAGING
Como todas las navidades el Grupo Inmobiliario Victoria Playa, obsequia a sus compradores con una caja con 2 botellas de vino a modo de Welcome Pack.
Apostamos por una economía circular, por ello le damos un segundo uso a esa caja de botellas de vino y la convertimos en una CASA NIDO para que puedan habitar pájaros de la zona, como el Verdecillo.
Las casas nido se colocarán en el huerto del propio cliente o la Asociación Ecologista ANSE pasará a recogerla para colocarlas en los lugares más adecuados y donde se necesitan.
"Vida" es compartir con tus amigos o familiares una copa de vino y "vida" es darle un hogar al que no lo tiene, de ahí la leyenda que luce la caja: "Esto es Vid "y “Esto es Vida"
Tría -
WORLD BEST PACKAGING Selection
TRÍA es un audaz concepto de empaque ecológico que redefine la presentación de las conservas de pescado y marisco. A través de un solo material con certificado FSC, la faja de cartoncillo envuelve las latas prescindiendo de cualquier tipo de adhesivo ya que todas las uniones suceden mediante clipado. En la gráfica, basada en el universo Pantone, se emplean únicamente dos tintas y mediante su trama se obtiene un tercer color. El estilo minimalista de las ilustraciones se extiende al packaging estándar, creando tres series: sardinillas, atún y mejillones. Sus formas sencillas y contundentes suponen una llamada de atención en el punto de venta en un sector tradicionalmente con unos reclamos visuales más cercanos a lo figurativo.
GOZO -
WORLD BEST PACKAGING Selection
Proyecto global de branding (naming, identidad, estrategia, packaging, dirección de arte y activación) para una serie de coupages de AOVE premium, orgánica, de producción limitada, procedente de olivos españoles milenarios. El diseño, distintivo y responsable, abraza lo premium, transmitiendo placer y bienestar, pasado y futuro. La forma evoca antiguas latas de aceite, realizadas en barro natural. El estuche es de madera de olivo recuperada. Una lengua tridimensional expresa libertad y placer. Nacido de la tierra, celebra la vida lenta y la permanencia; un diálogo entre tradición y vanguardia que propone experiencias sostenibles y con valor. Ofrece excelencia, naturalidad y un placer honesto, para quienes buscan la belleza en la imperfección; lo extraordinario en las pequeñas cosas.
Belén (Autopromoción 2024/25) -
WORLD BEST PACKAGING Selection
Cada Navidad enviamos un detalle especial a nuestros clientes, pero el regalo eclipsaba lo que queríamos destacar: el diseño. Decidimos que el packaging fuera el regalo, dando origen a nuestro Belén anual, reinterpretando la tradición con nuevos conceptos y estilos gráficos. Formado por cuatro cajas encajadas como matrioskas, el desempaquetado se convierte en un ritual de descubrimiento. Además, es eco-responsable: cajas de cartón estándar transformadas en objetos coleccionables. Nuestros clientes comparten fotos de sus Belenes junto a ediciones anteriores, demostrando que el packaging puede generar emoción y permanencia.
9. WBP Award for the best luxury packaging “Premium Pack”
Fausto Sea Artisans -
GOLD WORLD BEST PACKAGING
Fausto Sea Artisans, a premium canned seafood brand, reflects a deep respect for fish, their environment, and artisanal traditions. We designed packaging that elevates the fish itself, embossed in white like a sculpture in motion, shifting focus from brand name to product. A simple, refined typographic system with bold and italic highlights draws attention to craftsmanship and quality. Printed in eco-friendly one color palette on uncoated paper, the minimalist design balances elegance with responsibility. Brand communication mirrors this simplicity, pairing clean typography with striking seascapes to embody Fausto’s ethos: celebrating the art of the sea.
António Braga -
WORLD BEST PACKAGING Selection
António Braga, an acclaimed winemaker, launched his own label to share original stories through wine. We built a brand not of familiar tales, but of António’s own authorship. Inspired by the title page of a book—a place where authorship is declared before the story begins—we developed a two-layer packaging system. A silk paper wrap acts as the title page, with bold typography and António’s name as the author. Removing it reveals the “first page” label, telling each wine’s unique story. Editorial details, like a publisher-style seal and phrases such as “Edited in 2022,” reinforce the literary concept, creating a refined, author-driven wine brand.
SUPRA -
WORLD BEST PACKAGING Selection
Mezcal de nicho elaborado con 100% agave Montana silvestre, que madura entre 10 y 20 años a 3.000 m en el Cerro del Morro (Nuevo León). Crece entre pinos y en zonas de difícil acceso, lo que hace de esta edición limitada una pieza rara, valorada por conocedores; presenta matices ahumados y notas silvestres. El diseño se inspira en el contexto y en Mayáhuel, diosa del agave. “Supra” (“arriba”, en latín) evoca elevación espiritual. La etiqueta remite al Cerro, el tapón al pecho de Mayáhuel; el lacre natural se mezcla con tierra local y la escalera tridimensional simboliza el esfuerzo y guía al consumidor de lo terrenal a lo divino. Botella de vidrio reciclado, producción tradicional y responsable. Un objeto que comunica simbolismo, emoción y cultura: oda al esfuerzo y su recompensa.
GOZO -
WORLD BEST PACKAGING Selection
Proyecto global de branding (naming, identidad, estrategia, packaging, dirección de arte y activación) para una serie de coupages de AOVE premium, orgánica, de producción limitada, procedente de olivos españoles milenarios. El diseño, distintivo y responsable, abraza lo premium, transmitiendo placer y bienestar, pasado y futuro. La forma evoca antiguas latas de aceite, realizadas en barro natural. El estuche es de madera de olivo recuperada. Una lengua tridimensional expresa libertad y placer. Nacido de la tierra, celebra la vida lenta y la permanencia; un diálogo entre tradición y vanguardia que propone experiencias sostenibles y con valor. Ofrece excelencia, naturalidad y un placer honesto, para quienes buscan la belleza en la imperfección; lo extraordinario en las pequeñas cosas.
10. WBP Award for the best technical solution for logistics and distribution
Contiene platos brotales -
GOLD WORLD BEST PACKAGING
Rediseño de la caja de transporte para Brotalic, una startup dedicada al cultivo vertical de microbrotes frescos en un entorno controlado y libre de pesticidas. La caja ha sido concebida bajo un enfoque minimalista y corporativo, manteniendo la estética de la marca, pero aportando un toque disruptivo y dinámico. El diseño juega con una división cromática: la caja está dividida en dos mitades de colores corporativos contrastados, lo que crea un efecto visual que simula dos cajas apiladas, aportando dinamismo. Además, he creado pegatinas personalizadas para identificar cada variedad de brote, reforzando así la conexión entre el diseño y el contenido. La estructura permite un transporte seguro y eficiente, destacando la personalidad vibrante y moderna de Brotalic.
11. WBP Award for innovation in packaging processes, machinery
Sea Coral Eggs -
GOLD WORLD BEST PACKAGING
por
Kenia Sinai Flores para
Universidad de Monterrey / UDEM en
Monterrey, Nuevo León, MéxicoInspirado en la estructura de los pólipos de coral, este empaque que contiene, transporta y almacena una docena de huevos, utilizando plásticos reciclados del océano específicamente tereftalato de polietileno (PET) y polietileno de alta densidad (HDPE), reforzados con aditivos de goma natural para mejorar la fricción y estabilidad durante el transporte. La forma coralina no solo asegura la protección efectiva de los huevos, sino que también facilita su limpieza y reutilización, promoviendo la sostenibilidad. Además, la etiqueta del empaque está hecha de papel reciclado impreso con tintas vegetales, subrayando el compromiso ambiental del proyecto. Este diseño no solo contribuye a la reducción de la contaminación marina, sino que también educa a los consumidores sobre la importancia de prote
Frutto del Garda -
WORLD BEST PACKAGING Selection
Three different elements come together to create a sensory experience. The foundation is laid with a transparent polypropylene paper, offering a clear window into the product itself. This base is topped with Cotton Touch paper, adding a touch of softness and a vibrant blue tone. Finally, the pièce de résistance: an embroidered portrait of the brand's owner. As a guarantee of quality, bitters were historically characterized by the founder's signature on the label, and in this concept, the founder's portrait is added to the label to add a modern twist.
12. WBP Award for best glass-based packaging
13. WBP Award for the best paper or cardboard-based packaging
PIKKO -
WORLD BEST PACKAGING Selection
Pikko es una marca de comida mexicana, con los burritos XL más irónicos del mercado español. Desarrollamos su branding, estrategia y su sistema de packaging para el servicio delivery, poniendo especial atención en la experiencia unboxing del cliente. Se cuenta que durante la Revolución Mexicana, un vendedor llamado Juan Méndez recorría en burro las calles de Ciudad Juárez, Chihuahua, vendía una peculiar preparación: enormes tortillas de harinas envueltas y rellenas de frijoles y diversos ingredientes, la gente comenzó a llamarles “burritos”. Burro: «persona bruta o incivil». De este contexto, sacamos la idea de hacer una comunicación verbal irónica, basada en el refranero español. Los burritos de Pikko, están sobredimensionados en amor, tamaño y calidad.
BIG FISH -
WORLD BEST PACKAGING Selection
BIG FISH is a small fish based fast food brand. It includes original sandwiches with different sorts of fish and also traditional meals like french fries. The brand itself is targeted mostly at young people, so the goal was to make it bright, catchy and fresh.
Late Press: A Not-So-Early Coffee -
WORLD BEST PACKAGING Selection
Late Press was created to flip the script on the tired “early bird” coffee narrative. Most coffee brands push hustle culture, 5AM alarms, and sunrise productivity but not everyone belongs to that club. Late Press speaks to the late risers, the snoozers, the ones who forget their keys but still show up with main character energy. The cool guy mascot in a tank top and cap embodies that unpolished, confident vibe. Laid back colours and playful labels reflect honesty without overexplaining. Late Press is more than coffee, it’s a cultural alignment. It’s not about doing more, waking earlier, or running faster. It’s about showing up when you’re ready, in your own rhythm, coffee in hand.
Fausto Sea Artisans -
WORLD BEST PACKAGING Selection
Fausto Sea Artisans, a premium canned seafood brand, reflects a deep respect for fish, their environment, and artisanal traditions. We designed packaging that elevates the fish itself, embossed in white like a sculpture in motion, shifting focus from brand name to product. A simple, refined typographic system with bold and italic highlights draws attention to craftsmanship and quality. Printed in eco-friendly one color palette on uncoated paper, the minimalist design balances elegance with responsibility. Brand communication mirrors this simplicity, pairing clean typography with striking seascapes to embody Fausto’s ethos: celebrating the art of the sea.
14. WBP Award for best metal-based packaging
Old Skull Bike Beer -
GOLD WORLD BEST PACKAGING
A beer crafted for old-school riders who find beauty in life on the open road. The concept features a central character embodying the brand’s spirit—Old & Skull, (with a subtle twist in naming). Each beer variety introduces unique accessories to the character, such as a hat or bandana, ensuring every style remains distinct while still true to the brand’s identity.
15. WBP Award for best plastic-based packaging
Gatos Coffee -
GOLD WORLD BEST PACKAGING
Gatos is a packaging concept for richly flavored, premium coffee beans cultivated on a small sun-kissed hillside farm near São Paulo. This exceptional region, renowned for its fertile soil, imparts a distinctive depth of character to every bean, making each cup a rare indulgence. The brand’s visual identity is inspired by the gentle elegance of a purring cat—an emblem of trust, warmth, and comfort. This emotional resonance is expressed through the Gatos logo, blending playful sophistication with subtle whimsy. The exotic personality of the brand is elevated by refined color compositions and a carefully crafted visual language that conveys both delight and distinction, capturing the essence of a truly exclusive coffee experience.
Body Whip Product Design + Packaging -
WORLD BEST PACKAGING Selection
Sundae BodyMelbourne, AustraliaBody Whip Product Design + Packaging DesignFollowing on from the success of their Foaming Body Wash, Sundae commissioned Jo Cutri Studio to conceptualise and create the product & packaging design for their new Body Whip moisturiser range.Sundae Body lives true to its name. Like their previous products, Sundae wanted a design that evoked all the smooth, curvy and mouthwatering things we all love about ice cream and products that look and smell as delicious as they feel on the skin. Now after over 12 months in development from first pencil sketch to finished art, Sundae Body Whip is now in stores.Available in Very Berry, Just Peachy, Perky Plum and Watermelon Whirl. Available at Sainsbury’s UK, ASOS, Urban Outfitters, Priceline, Coles & Woolworths
ECLIPSE -
WORLD BEST PACKAGING Selection
Día y noche, sol y luna. El pack de Sephora de protección solar y aftersun, se inspira en el eclipse, un fenómeno mágico llevado a esta edición especial premium. El sol para el protector y la luna para el aftersun. La rutina perfecta para que tu rostro eclipse. El volumen se ha diseñado a medida. Los packagings primarios están fabricados en PLA, material ideal para contener y proteger la crema, además de contribuir positivamente con el medioambiente. El pack secundario es de cartón, protegido por un acetato transparente. Ha sido prototipado a mano, garantizando su funcionalidad y que el consumidor aprecie ese eclipse cuando está expuesto en un lineal. El brief requería diseñar para personas jóvenes de cualquier género y transmitir calidad, libertad, modernidad, globalidad y emoción.
16. WBP Award for the best packaging based on other materials
GOZO -
GOLD WORLD BEST PACKAGING
Proyecto global de branding (naming, identidad, estrategia, packaging, dirección de arte y activación) para una serie de coupages de AOVE premium, orgánica, de producción limitada, procedente de olivos españoles milenarios. El diseño, distintivo y responsable, abraza lo premium, transmitiendo placer y bienestar, pasado y futuro. La forma evoca antiguas latas de aceite, realizadas en barro natural. El estuche es de madera de olivo recuperada. Una lengua tridimensional expresa libertad y placer. Nacido de la tierra, celebra la vida lenta y la permanencia; un diálogo entre tradición y vanguardia que propone experiencias sostenibles y con valor. Ofrece excelencia, naturalidad y un placer honesto, para quienes buscan la belleza en la imperfección; lo extraordinario en las pequeñas cosas.
Zesta -
WORLD BEST PACKAGING Selection
Zesta es un asador de castañas monomaterial confeccionado en arcilla refractaria cuya ideación orbita en torno al universo de Eduardo Chillida. Su misión es glorificar la obra de este artista en el centenario de su nacimiento en 2024. El elemento vertebrador del proyecto son las contundentes señas de identidad de su legado. Zesta posee una característica volumetría, la cual concede distinción y envuelve a la anatomía de una emblemática aura icónica. Este atributo aporta valor y supone una llamada de atención, siendo el resultado de la sinergia entre los objetos tradicionales vascos, los oficios artesanales y el diseño industrial. En definitiva, es un elemento funcional que pone en valor el diseño y patrimonio y que se encuentra en sintonía con los Objetivos de Desarrollo Sostenible.
Arquitectura líquida -
WORLD BEST PACKAGING Selection
La colección de perfumes “Arquitectura Líquida” de la marca WOHA Parfums, interpretan olfativamente proyectos arquitectónicos diseñados por el estudio de arquitectura World Of Holistic Architecture.
El diseño y elaboración de los tapones está basado en un sistema constructivo arquitectónico de encofrado mediante excavación en un terreno. En este caso, los tapones se encofran/moldean mediante la utilización de polvo de vidrio obtenido del reciclaje de botellas trituradas que se moldea a mano. Sobre este molde se vierte una mezcla de resina libre de disolvente para obtener la forma final de los tapones.
Otro de los formatos del perfume está basado en la utilización de piezas de hormigón con alambra que sirven para engarzar las botellas de 2 ml. Estas piezas se suelen utilizar como separa
17. WBP Award for innovation in the use of new materials
18. WBP Award for the best eco-friendly packaging
Fausto Sea Artisans -
GOLD WORLD BEST PACKAGING
Fausto Sea Artisans, a premium canned seafood brand, reflects a deep respect for fish, their environment, and artisanal traditions. We designed packaging that elevates the fish itself, embossed in white like a sculpture in motion, shifting focus from brand name to product. A simple, refined typographic system with bold and italic highlights draws attention to craftsmanship and quality. Printed in eco-friendly one color palette on uncoated paper, the minimalist design balances elegance with responsibility. Brand communication mirrors this simplicity, pairing clean typography with striking seascapes to embody Fausto’s ethos: celebrating the art of the sea.
Zesta -
WORLD BEST PACKAGING Selection
Zesta es un asador de castañas monomaterial confeccionado en arcilla refractaria cuya ideación orbita en torno al universo de Eduardo Chillida. Su misión es glorificar la obra de este artista en el centenario de su nacimiento en 2024. El elemento vertebrador del proyecto son las contundentes señas de identidad de su legado. Zesta posee una característica volumetría, la cual concede distinción y envuelve a la anatomía de una emblemática aura icónica. Este atributo aporta valor y supone una llamada de atención, siendo el resultado de la sinergia entre los objetos tradicionales vascos, los oficios artesanales y el diseño industrial. En definitiva, es un elemento funcional que pone en valor el diseño y patrimonio y que se encuentra en sintonía con los Objetivos de Desarrollo Sostenible.
19. WBP Award for the best point-of-sale advertising object, PLV
GLORIFIER TEMPTING GALM -
GOLD WORLD BEST PACKAGING
por
GARROFE para
TEMPTING PROFESSIONALS en
BarcelonaEl Glorifier de Absolutely Glam encarna una fusión perfecta entre libertad de expresión y una conciencia profunda hacia el medio ambiente, pilares que definen el alma de la marca.
El equilibrio perfecto entre tecnología, belleza y sostenibilidad se materializa en 8 capas de cartón reciclado, revestidas con una impecable cartulina de textura orgánica en acabado mate blanco nuclear. Juntas, dan forma a un imponente monolito que sostiene el pedestal donde el producto se eleva.
En el centro, un círculo - símbolo de perfección y principio universal - protege una auténtica rama de algodón, un reflejo de la pureza y la esencia de la naturaleza.
20. WBP Award for the best packaging in the Miscellany, works that its author considers could not be included in the other categories
Agnotis Supreme diapers -
GOLD WORLD BEST PACKAGING
In a world where quality and comfort are essential for infants, Agnotis proudly introduces its premium baby diapers, crafted to deliver an unparalleled experience for both babies and parents. Inspired by the beauty and harmony of nature, the Supreme Series combines advanced technology with environmental stewardship, embodying nature-inspired excellence. At its core, the brand holds a deep reverence for the natural world, reflected in packaging that honors the animal kingdom while capturing the innocence of childhood. This aesthetic echoes Agnotis’ ethos of sustainability, a commitment that remains central to its identity, ensuring cohesion and authenticity in every endeavor.
Heart tissue -
WORLD BEST PACKAGING Selection
Drawing inspiration from the texture and movement of paper, the word heart is formed with unfolding lines, evoking both familiarity and closeness, while tissue in a clean, modern typeface provides balance and reliability. This typographic interplay extends across the packaging, creating a unified identity. A warm, cozy color palette further enhances the design, resulting in modern, recognizable packaging that communicates care, quality, and everyday comfort.
