Wayfinding System for Parque Arauco

por wayfinding consultores - 31/07/2017
By associating the signage with existing architectural supports, as well as a linear pictogram family, created an elegant, clean and warm identity for the shopping center interior. In parking lot area, a color-animal coding was incorporated to differentiate the 13 levels. Color was applied to floors, pillars and access facades to emphasize and hierarchize entrances and circulation flows.
IGDEA Awards
IGDEA Selection 2016: IGDEA Award in Miscellaneous: Anything not included in the other categories
Galería: D. Gráfico

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