Wayfinding System for Parque Arauco
por wayfinding consultores - 31/07/2017
By associating the signage with existing architectural supports, as well as a linear pictogram family, created an elegant, clean and warm identity for the shopping center interior. In parking lot area, a color-animal coding was incorporated to differentiate the 13 levels. Color was applied to floors, pillars and access facades to emphasize and hierarchize entrances and circulation flows.