Arauco Typeface

por wayfinding consultores - 31/07/2017
This typeface conformed by more than 200 glyphs was designed for Parque Arauco, one of Santiago’s main shopping centers. The typeface aimed to convey warmth and elegance to the wayfinding system and generate a strong brand identity, which could be easily used by the client. The glyphs had been applied in a wide range of formats and scales such as brochures, signs and environmental graphics.
IGDEA Awards
IGDEA Award 2016: IGDEA Award for the best typography
Galería: D. Gráfico

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