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Tekoá - infusiones medicinales

by Pozzi Brand Agency ARGENTINA - 30/06/2016
Naming. Sistema de packaging.
Tekoá abarca conceptos como: saberes, vivencias, comunidad, naturaleza, identidad guaraní.
El diseño se pensó para un público joven-adulto que consume productos saludables.
El packaging conjuga el blanco como color asociado a lo medicinal, con la identificación de cada hierba a través de colores representativos y una trama ilustrativa con la morfología de sus hojas.
Selección Latampack 2016: Premio Latampack al mejor packaging de Alimentos
Gallery: Graphic design, Packaging

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