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NAMING - NATURÍSTICO

by PVS AGENCIA COLOMBIA
for Cajasan in Bucaramanga, Santander, Colombia - 05/04/2024
RETO: Nombrar el 1er Foro Regional de Turismo Sostenible y Regenerativo en Colombia, organizado por La Caja Santandereana de Subsidio Familiar, Cajasan. El desafío se basaba en encontrar un nombre que reflejara la esencia del evento.IDEA: Decidimos crear un neologismo capaz de resaltar de manera creativa el enfoque turístico centrado en una experiencia natural, que promueve el cuidado y la protección del medio ambiente.RESULTADO: Naturístico. Un naming poderoso y autoexplicativo, con una sonoridad memorable y poderosa. Su composición tiene la capacidad de comunicar la integración de la naturaleza y el turismo de manera sostenible y regenerativa, destacando la relevancia del evento. Naturístico: 1er Foro Regional de Turismo Sostenible y Regenerativo en Colombia.
BRANDOR MEDAL
BRANDOR SELECTION 2024: BRANDOR MEDAL for the best naming
Gallery: Advertising, Branding



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