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Maspura - Azucar Mascabo

by Pozzi Brand Agency ARGENTINA
for Ministry of Industry of Misiones, Argent in Misiones, Argentina - 29/11/2023
Management of sugarcane cultivation is passed down from generation to generation; it is part of the history, culture, and identity of Mojón Grande. It is the DNA of the town, depicted on the town's coat of arms, its flag, and in every plot of land. Children grow up amidst the plantations, learning about cultivation, harvesting, and production. At MASPURA, they prioritize human labor, traditions, and knowledge of cultivation and production. The illustration visually narrates the producer families at different stages of the process of obtaining raw sugar ('azúcar mascabo') in the distinctive setting with its hills, trees, and plantations. The woman in the foreground offers 'pancuca,' a typical sweet bread. These breads serve as a window for consumers to see the texture and color of MASPURA's
PELIKANOR Selection 2023: PELIKANOR Award for the best illustration applied to a container or packaging
Gallery: Illustration

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