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Eroski Sin Gluten

by Bombaiworks SPAIN - 26/09/2018
El reto de sin gluten, es generar una submarca y subcategoría reconocible dentro de la marca Eroski, para cubrir las necesidades de un target muy concreto, y facilitar así una opción de producto “saludable” con una política de comunicación clara tanto en el lineal como en el propio envase. Nace sin gluten, fácil de identificar, color aguamarina, fondos nevados y un mensaje transparente.
Gallery: Packaging



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