PARTICIPANTS

Award for Visual Communication and Environmental Marketing.

All works of visual communication and environmental marketing carried out in 2021 and 2022 by companies and signage professionals, advertising agencies, marketing, designers, event production companies, and other related professionals can compete for the Letra Award.

THE AWARD AND BENEFITS

All the works that are recognized with a LETRA GOLD AWARD or with a LETRA SELECTION will obtain:

WINNERS OF THE LETRA GOLD AWARD:

• LETRA commemorative trophy of the edition.
• Right to obtain a duplicate of your LETRA Trophy, for your client or for your collaborators.
• LETRA Diploma certified by Veredictas Internacional,
• Right to obtain original duplicates of your certified LETRA Diploma, for your client and your collaborators.
• Publication of your winning work distinctive LETRA in the Veredictas Internacional gallery with a link to your contact.
• Publication of your winning work on the social networks of Veredictas Internacional with a link to your gallery of works.
• Exclusive press release about your prize list that will be sent to the media, people or companies that you indicate in your registration.
• Inclusion of your winning work of the LETRA GOLD AWARD in the official press release .
• Assignment of the right to use the LETRA award brand indicating the year and recognition obtained.

RECOGNIZED WORKS WITH THE LETRA SELECTION: LETRA

• Diploma certified by Veredictas Internacional,
• Right to obtain original duplicates of your certified LETRA Diploma, for your client and your collaborators.
• Publication of your selected work with the LETRA distinctive in the Veredictas Internacional gallery with a link to your contact.
• Publication of your selected work on the social networks of Veredictas Internacional with a link to your gallery of works.
• Exclusive Press release about your prize list that will be sent to the media, people or companies that you indicate in your registration.
• Assignment of the right to use the LETRA award brand indicating the year and recognition obtained.

In this edition, the LETRA award will recognize for the first time the technology used in the production of the winning works and will be disseminated in the sector's press, with which the dissemination of the winners will be, if possible, greater.

CATEGORIES

The LETRA Award establish 16 categories that accommodate all areas of visual communication and environmental marketing.   

1. LETRA GOLD Award for the best large-format advertising action
2. LETRA GOLD Award for the best corporate identity image application
3. LETRA GOLD Award for the best interior design image application
4. LETRA GOLD Award for the best image application in the coverage of an event
5. LETRA GOLD Award for the best image application in a railway carriage, subway, tram, etc.
6. LETRA GOLD Award for the best image application in a vehicle of up to 3,500 Kg
7. LETRA GOLD Award for the best image application in a vehicle over 3,500 Kg
8. LETRA GOLD Award for the best image application in a fleet of vehicles
9. GOLD Award for the best POS structure-display
10. LETRA GOLD Award for the best technical innovation and/or technology for marketing and visual communication
11. LETRA GOLD Award for the best volume communication element
12. LETRA GOLD Award for the best lighting communication element
13. LETRA GOLD Award for the best directory system
14. LETRA GOLD Award e Jury's special award for professional career (proposed by the jury)
15. LETRA GOLD Award for Miscellaneous, those works not included in the other categories

PRESENTATION OF REGISTRATION MATERIAL

1. To facilitate the registration of works and the selection process, only works will be accepted. Submitted through the registration to the Verdictas platform
2. Each registration must contain:

A color photograph (can be a collage of different images) of the work presented, in size 1,024x768 pixels at 72 dpi, in JPG format and RGB color.

A brief explanation of a maximum of 800 characters describing those relevant aspects and the printing system used.

For a better assessment, if the author considers it necessary, you can attach a PDF with photographs and additional images, plans, perspectives, etc. as well as a detailed description of the work, its characteristics, materials used, customer needs and all relevant aspects to have the necessary information to examine the project.

1. The organization reserves the right to use and reproduce the works in the catalogue, audiovisual or on the media it deems appropriate.
2. The organization declines all responsibility regarding the authenticity of the data expressed by the participants in the registration forms.
3. The appearance of logos or other signs of the author in the submitted photographs is not allowed, except in works made for own use. Failure to comply with this rule may be grounds for disqualification, if the jury considers it so.

REGISTRATION RIGHTS

Participants must register for each work presented, being able to present as many works as they deem appropriate. Each registration in the LETRA awards must be formalized by paying the corresponding registration fees (invoice is sent).

The same work can be registered in more than one category, although each registration will be independent.

The official call for the LETRA 2022 Awards is from October 20, 2022 to January 15, 2023. (plus an extra 15 days)

Registration fees are:

1. €100 per work registered with a reduced price in the launch phase, until November 4.
2. €150 per registered work until registration closes on January 15.
3. €200 per work registered in the extra term, until January 30.

More chances to win a LETRA Prize with 3 entries! Take advantage of this promotion: If you register 2 works, the registration of the 3rd is free (applicable only once).

The deadline for the registration of works is January 15, 2023.

 (extra term from January 16 to 31, 2023).

If you have used technology or systems from one of our technology partners in your work: ROLAND, ZUND or SWISSQPRINT, ask your supplier to provide you with a personal technology discount code of 30% on your registration.

Enjoy a 15% discount. If you are a member or friend of an organization or official means of the LETRA awards. Request your personal discount code from your organization or half a friend.

Extra term.

 If you register your works within the "extra term" from January 16 to 31, the registration fees are €200 per registered work. Do not wait until the end and register your works within the period of the official call and save on your registrations.

Registrations not formalized within the term will not be admitted.

THE JURY

• The Letra 2022 Awards Jury is made up of the following professional members:
  
  • Mr. Lluís Torra
  President
  CMB - Barcelona Marketing Club
  www.cmb.cat
  
  • Mr. Santiago Cascón
  Member
  of AER – Spanish Association of Reprographics
  www.aerdigital. en
  
  • Mr. Manuel Ayllón
   Senior Manager
  ASERLUZ – Spanish Association of Entrepreneurs of Illuminated Signs and related companies.
  www.aserluz.org
  
  • Mr. Alvaro García
  President
  NEOBIS
  www.neobis.es
  
   • Mr. Jordi Arnella
  Director
  ALABRENT
  www.alabrent.com
  
  • Mr. Jaime de Haro
  Editor
  IPMARK
  www.ipmark.com
  
  • Mr. Daniel Campo
  Director
  EL PUBLICISTA
  www.elpublicista.es
  
  • Mr. Toni Alarcón
  Founder
  SECTOR
  info@sectorrotulacion.com
  
  • Representative
  PRESSGRAPH
   www.pressgraph.es  
  
  • Sònia Poch, Director of the Letra Award, representing Veredictas Internacional, acting as secretary without voice or vote.
   

• Neither Verdictas nor any member of its organization is part of the jury.
• The Jury's decision is sovereign and does not accept any interference or suggestion in the verdict, by the organization, its collaborators or technological partners.
• The Jury will assess aspects such as: Technical execution, Design quality, creativity, clarity, coherence, function, message, strategy, innovation, commercial value, interrelation of different disciplines and professionals, use of images, communication skills and those aspects that it considers relevant for each work.
• The members of the jury cannot be linked to any registered work.
• The Jury will award a single LETRA GOLD Prize and up to 10 LETRA SELECTIONS per category.
• The jury will carry out the evaluation of the works in the month of January 2023 and then the verdict will be communicated to all the participants.

THE LETRA AWARD

1. The winners of the LETRA Award or Selection who do not attend the ceremony will be sent their award by agency or post.

1. The organization will issue original duplicates of the LETRA trophy or diploma to recognized participants who request it. (Request additional awards or diplomas)

Any doubt or misunderstanding will be resolved at the discretion of the organization. The Letra Awards are organized by Veredictas Internacional.

 RIGHTS AND RESPONSABILITY