PARTICIPANTS

All visual communication and environmental marketing works produced in 2023 and 2024 by visual communication and signage companies and professionals, advertising and marketing agencies, designers, event production companies, and other related professionals are eligible for the LETRA International Award.

AWARDS AND BENEFITS

All works that are awarded or selected receive:

PLATINUM LETRA AWARD :

• LETRA Trophy commemorating the edition.
• Right to obtain a duplicate of the LETRA Trophy for the client, for the agency, for collaborators, etc.
• LETRA Diploma certified by the Veredictas International Foundation ,
• Right to obtain original duplicates of the certified LETRA Diploma , for the client, for the agency, for collaborators, etc.
• Publication of the winning work with the LETRA distinction in the Veredictas Internacional gallery with a link to the author's contact information.
• Publication of the winning work on Veredictas Internacional 's social media with a link to the author's gallery of works.
• Sending of an exclusive press release about the author's success to the media, people or companies that the author indicates in his/her registration.
• Inclusion of the winning work in the organization's official press release .
• Assignment of the right to use the LETRA award brand indicating the year and recognition obtained.

LETRA SELECTION:

• LETRA Diploma certified by the Veredictas International Foundation ,
• Right to obtain original duplicates of the certified LETRA Diploma , for the client, for the agency, for collaborators, etc.
• Publication of the winning work with the LETRA distinction in the Veredictas Internacional gallery with a link to the author's contact information.
• Publication of the winning work on Veredictas Internacional 's social media with a link to the author's gallery of works.
• Sending of an exclusive press release about the author's success to the media, people or companies that the author indicates in his/her registration.
• Assignment of the right to use the LETRA award brand indicating the year and recognition obtained.

CATEGORIES

The LETRA Award establishes 15 categories that cover all areas of visual communication and environmental marketing.

Application of image in vehicles:

Platinum Award for the best image application on a vehicle weighing up to 3,500 kg (van, car, motorbike, bicycle, etc.).
2. Letra Platinum Award for the best image application on a vehicle weighing more than 3,500 kg (truck, bus, heavy machinery, etc.).
3. Letra Platinum Award for the best image application on a fleet of vehicles.
4. Letra Platinum Award for the best image application on a railway carriage, metro, tram, etc.

Marketing, events and advertising actions:

5. Letra Platinum Award for the best image application in event coverage.
6. Letra Platinum Award for the best large-format advertising action (canvas, video mapping , window dressing, etc.).
7. Letra Platinum Award for the best point-of-sale advertising (PLV)
display structure. 8. Letra Platinum Award for the best personalized or customized marketing action.
9. Letra Platinum Award for the best technical and/or technological innovation for marketing and visual communication.

Stable signage and signaling:

Platinum Award for the best communication element in volume.
11. Letra Platinum Award for the best luminous communication element.
12. Letra Platinum Award for the best directory system.
13. Letra Platinum Award for the best corporate identity image application. 14. Letra
Platinum Award for the best image application in interior design.

Miscellany:

Platinum Letter Award in the miscellany, All works that their author considers might not be included in the other categories.

PRESENTATION OF REGISTRATION MATERIAL

• To facilitate the registration of works and the evaluation process, only works submitted through the Registration for the Verdicts platform ( link )
• Each entry must contain 1 image (may be a collage of different images) in color of the submitted work, in size 1,024x768 pixels at 72 dpi, in JPG format and RGB color space.
• For a better evaluation of the works presented, it is recommended to attach a brief explanation of maximum 800 characters describing the relevant aspects, as well as the possibility of attaching a PDF (without the author's details).
• The organization reserves the right to use and reproduce the images of the works presented on social media, in the catalogue or in any media it deems appropriate for the promotion of the authors or the awards.
• The organization declines all responsibility for the authenticity of the data provided by participants in the registration forms.
• The appearance of logos or other marks of the author in the photographs submitted is not permitted, except in the case of self-promotion. Failure to comply with this rule may, at the discretion of the jury, result in disqualification.

REGISTRATION FEES

• Participants must register for each work submitted, and may submit as many works as they deem appropriate.
• The same work may be entered in more than one category. If this is the case, it must be entered with the registration fees for each category in which it is submitted.
• Each registration for the LETRA award must be formalised by paying the corresponding registration fees (an invoice will be sent).
• The official call for applications for the LETRA 2024 Prize is from December 15, 2024 to February 28, 2025.

1. Registration fees are:
   1. €95 per work registered in the opening phase, until 15 January 2025.
   2. €140 per work registered by 15 February 2025.
   3. €170 per work registered during the EXTRA PERIOD, until the closing date for registrations on 29 February 2025.
2. More chances to win a LETRA AWARD with 3 entries! Take advantage of this promotion: If you enter 2 works, the entry of the 3rd is free (applicable only once).
3. The deadline for registration of works is Friday, February 28, 2024 ( extra period from February 15 to 28).
4. Also enjoy a 10% discount can be combined with other discounts, by indicating which organization you wish us to donate 10% of your registration fee to. “Support program for professional organizations” by Fundación Veredictas Internacional.
5. SAVE! Don't wait until the end, the sooner you register your works, the cheaper your registration will be.

THE JURY

1. The jury of the LETRA 2024 Award is made up exclusively of members appointed by the main professional organizations and media specialized in visual communication and marketing .
2. The LETRA 2024 Award Jury is composed of the following members:
    
   • Mr. Lluís Torra, Designated by CLUB DE MARKETING DE BARCELONA
   • Mr. Álvaro García, Designated by NEOBIS
   • Mr. Fernando Beresaluze, Designated by ASSOCIATION 361º
   • Mr. Toni Alarcón, Designated by SIGNING SECTOR
   • Mr. Daniel Campo, Designated by EL PUBLICISTA
   • Mr. Santiago Cascón, Designated by AER
   • Mr. Manuel Ayllón, Designated by ASERLUZ
   • Mr. Jordi Arnella, Designated by ALABRENT
   • Mr. José Carlos Gutiérrez, Designated by LA FEDE
   • Mr. Carlos González, Designated by FADE
   • Mr. Juan Blanco, Designated by GRAFIKLANDIA
   • Ms. Montse Vasco, Designated by AP Digitales
   • Ms. Isabel Sanz, Designated by ALBORUM
   • Mr. Sergi Bellido, Designated by IMPRICLUB
   • Mr. Victor Parra, Designated by ASSOCIATION 361
   • Mr. Carlos Cusí, Designated by ROTULEROS
     
     Jury auditor: Ms. Sònia Poch, Award Director of the LETRA award ( Without Voice or Vote)
      
3. Neither Veredictas nor any member of its organization is part of the jury.
4. The decision of the Jury is sovereign and does not accept any interference or suggestion in the verdict, from the organization or its collaborators.
5. The Jury will evaluate, according to the category, aspects such as: technical execution, design quality, creativity, clarity, coherence, function, message, strategy, innovation, commercial value, interrelation of the different disciplines and professionals, use of images, communication skills and those aspects that it considers relevant to each work.
6. Jury members cannot be linked to any registered work.
7. The Jury will award a single LETRA PLATINUM Award and up to 10 LETRA SELECTIONS in each category.
8. The jury will vote on the works in MARCH 2025. The verdict will be made public in APRIL 2025.

THE LETRA AWARD

• For those winners of the LETRA Award or Selection who do not attend the awards ceremony, their award will be sent to the address in their Veredictas user profile.
• The organization will issue duplicates of the Award or Selection Diploma, and of the trophies of the winners to the participants who request it. (Request additional awards or diplomas) ( link )
• Any doubt or misunderstanding will be resolved at the discretion of the organization.

The LETRA Award is a standard of excellence certified by VEREDICTAS INTERNACIONAL FOUNDATION. 

Rights and Responsabilities